Project overview: GBIM is a well-established financial portfolio management company with an extensive and long-standing client list. GBIM approached Happyleaves over 3 years ago to add definition to a brand that was used in a variety of styles and with little in the way of guidelines. The GBIM logomark was addressed with a revised layout, correct colour palettes for both screen and print purposes, as well as setting out the typeography choices for primary and secondary uses.
Once the brand had been refined, the project progressed to addressing an outdated online presence that didn't really reflect its reputation and market position. A completely fresh corporate design was developed, and one that enabled in-house administrators to update the content quickly and easily.
Additional work assignments have involved email marketing templates for the quartely GBIM electronic newsletter, presentation material, office banners and finally corporate photography for all members of staff.
Design tasks: brand and logomark refresh, colour palette definition, typeface selection, mobile responsive fully content managed website, two-metre pull-up banner, email marketing template, corporate staff photography, secure and manage client domain portfolio.