Project overview: Freers Solicitors have been a client of Happyleaves for over 7yrs. Last year they amalgamated with Askew Bunting Solicitors and required a new name, brand identity, signage and website.
Initial consultations covered a series of names that had historic reference to Middlesbrough and it's surrounds, but in the end, we agreed on the name 'FAB Solicitors' - as these three initials are the first letters from the originanl practice names.
The brief was to then design a brand that would illustrate their heritage and experience as long established legal practices, so muted tones, detailed serif-based typefaces and practice icon were created.
Design tasks: branding, logomark, stampmark, typeface and colour palette, mobile responsive website and office signage