Project overview: The Staveley Arms, requested a full revamp of its image to align it more accurately with its target audience. Research was carried out into the history and background of the village, and the design of the new brand was established with a mature, muted green tone for its colour palette and stag's head.
The brading was expanded to included a full menu package, mobile responsive website with menus and gallery of the food dishes, advertising campaigns, point-of sale and large format posters were designed for internal marketing that capture the casual eye from patrons to notify them of upcoming events at the venue. The website design is playful in nature with blocked element to information, intertwined with image for visual appeal.
A full interior and food photographic session took place to build a library of images for use across both print and digital marketing media.
Design tasks: logomark & branding, typeface and colour selection, mobile responsive website, menu package, exterior menus, gift vouchers, posters, point-of-sale, signage, loyalty card and table tent cards.