Project overview: Sabre Rail required a suite of marketing material in the form of printed brochures, company folder with inserts for their individual services, as well as large scale exhibition stand artwork for worldwide trade shows.
The key aspect and message for the marketing material to project was one of Safety. Without the expertise of Sabre Rail in maintaining and overhauling such componets as rail brakes, suspension and undercarriage, the trains are not safe to run and do their job as effectively. With this in mind, the 'human' element was introduced to the printed material with children playing on the beach, holding hands. The message is sublimnal in its approach, yet effective in being understood.
The existing Sabre Rail logomark was expanded and the dominant blue and green colours married to a solid and precise modern typeface, assisted in created striking graphics that were not overpowering, but clearly recognisable as being Sabre.
Design tasks: logomark refresh, typeface selection, colour refinement, exhibition stand design, company stationery, corporate brochure, service folder with inserts, photography session, vehicle livery, social media promotional banners, mobile responsive website, advert design and promotional pop-up banners.