Project overview: Business owner Andrew Henley, set up Railtown using his wealth of knowledge and extensive contacts list to supply coffee to café's and restaurants throughout the North of England, after running a very successful restaurant himself in Darlington for 8 years.
The neutral design behind the brand allows the logomark to appear as its own defined stamp-mark, which is easily recreated for many purposes and uses.
The project progressed to developing a range of designs for the various coffee blends available at Railtown, which then moved into the packaging design itself and vehicle livery.
The business was built over a period of time, and the design tasks culminated in the development of the mobile responsive website, for potential customers to learn more about the blends and make enquiries. Future developments of this will allow full online ordering in bulk.
Design tasks: branding, logomark, typeface and colour selection, individual coffee blend label design, coffee packaging, vehicle livery, mobile responsive website, invoice and order templates, product photography, lookbook imagery, brochure.