Information:

The Maxwell Scott brand is not an entirely new design, rather an update to their existing logo. The chocolate and orange colours have been defined using the Pantone system as previously, a close match was used for print material.

The strapline was also updated and shortened, and a suitable font was chosen to compliment the hand written style of the company name.

For visual interest, the letter 'X' in Maxwell uses a matching shade or orange from the words 'italina leather' in the strapline.