Information:

Lucky Lotto Dice required a bright and enthusiastic feel to their company.

The company specialises in predicting patterns in Lotto number draws and the brand needed to be easily identifiable amongst users of the service and also their in-house Plan 10 & Plan 16 Dice games.

Balls were chosen instead of dice as the main device shape, as it was decided that players might assume the company was more interested in table based dice games than predicting Lotto draw patterns.

The colouring system is similar to the regular Lotto blue & red but in slightly different hues so that people can associate Lucky Lotto Dice as being in the same 'Game' as the UK Lotto.

Play Lucky Lotto Dice on your mobile by texting 'luckylotto' to 60300.