Information:

Durham Life is a magazine that covers all the latest goings-on around the county of Durham.

The company originally had a 'brand' for the magazine whilst it was a free publication, but now they are a 'paid-for' magazine, they felt they required a more prominent and professional looking face to the public - one that bold and assertive, yet appealed to both a young and older audience.

The logo was designed to work well when placed on the top of a magazine cover so that it was easily noticeable amongst the many other publications you see at your local newsagents.

The shaded swoop resembles the River Wear in Durham, but this was converted to a clean white curved top edge for the magazine. All printed material for the magazine uses the full-colour logo version.