Project overview: OFFGRID is a small bespoke company who asked us to create a clean brand for their clothing. A brand was established that combined the O & G lettering with a section that indicated that they were OFF-Grid. The logomark was received with much enthusiasm, and this set the foundations for a solid image with which to develop the designs of their T-Shirt range.
Happyleaves initially worked closely to develop a range of T-Shirt designs aimed at runners, mountain bikers, cyclists and those who enjoy keeping fit in the outdoors, and eating healthy foods. Once the range was created and stock printed, the Shopify website was set to give OFFGRID a step into the world of ecommerce... something that has gone very well for them with sales increasing at a healthy rate.
All offline marketing and sales material was designed in house to the client's requirements, with the highlight being the letterpress dual-sided business cards that receive a great deal of praise by all who make enquiries.
Design tasks: branding, logomark, typeface and colour palette, email marketing, point-of-sale, setup of Shopify website, product photography.