Project overview: Having worked with Lotus UK since 2007, it was decided that it was time to refresh the brand to keep ahead of the competition in the world of travel PR. Lotus required a new take on things, so a series of logomark options were developed for consideration. The new design was a huge jump from the previous design, with fresh and invigorating colours that were married with a clean and modern typeface. The random pattern that forms the overal shape of the logo is a visual reference to Lotus's ability to mould their skills around their client's requirements in a dynamic fashion.
The brand guidelines were created to allow correct usage of all Lotus brand assets from publications to digital marketing to web material and SEO adverts.
The mobile responsive website design integrates a third party Newsroom feed that is purely for the travel marketing industry, and the entire site is content managed using the Wordpress platform so Lotus is able to update pages as and when required.
Design tasks: branding, logomark, typeface and colour selection, content managed mobile responsive website, business stationery, presentation template, brand guidelines.