Project overview: GCV is the parent company to another client of Happyleaves; GrowthFunders. The brand was developed to tie in with GrowthFunders, yet at the same time, the content and messaging had to be different to aim at different target audiences. Hence, the grey monotone and business-like concept for the mobile responsive website was a dominant feature. Stripping colour from the brand elements, allowed for the key text-based information to take more of a centre-stage. Bite size chunks of data are displayed with clear separation zones to really focus on the important aspects of the core content.
Business stationery set, promotional exhibition banners and corporate photography were all undertaken by Happyleaves, which helped build the brand in its early stages of growth, which in turn, have helped secure funding from large financial investors for the GrowthFunders platform.
Design tasks: brand and logomark design, colour palette and typography selection, mobile responsive website, corporate photography, business stationery, promotional PDF brochure.